Anonymisation | The process of turning data into a form which does not identify individuals and where identification is not likely to take place. This allows for a much wider use of the information. |
Automatic decision-making | Making a decision solely by automated means without any human involvement. |
Data Controller | Natural or legal person, public authority, agency or other body who determines the purposes and means of processing personal data. |
Data Processor | Natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller. |
Data Protection Impact Assessment (DPIA) | A tool which can help organisations identify the most effective way to comply with their data protection obligations and meet individuals’ expectations of privacy. An effective DPIA will allow organisations to identify and fix problems at an early stage, reducing the associated costs and damage to reputation, which might otherwise occur. |
Data Subject | Identified or identifiable natural person. |
Direct Marketing | The communication (by whatever means) of any advertising or marketing material which is directed to particular individuals. This covers all advertising or promotional material. |
Personal data | Any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. |
Processing | Any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. |
Profiling | Automated processing of personal data to evaluate certain things about an individual. |
Pseudonymisation | Procedure by which the most identifying fields within a data record are replaced by one or more artificial identifiers or pseudonyms. |
Special Categories of Data | Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation. Information relating to criminal convictions and offences are not included but should be offered the same level of protection. |
Staff | Staff includes employees, casual workers and any other individual temporarily fulfilling a role normally held by a member of staff (e.g. agency worker, self-employed contractor). |
Third Country | Country outside the European Union. |
The contact details are:
Andrew Wincel
Managing Director MyPillow Ltd
Unit E, Quinn Close
Seven Stars Industrial Estate Coventry CV3 4LH ENGLAND
Conditions for Processing Personal Data (Article 6 (1), GDPR)
Point (f) of the first subparagraph shall not apply to processing carried out by public authorities in the performance of their tasks.